Scrolling through social media, we often come across an influencer or a company that looks like they have their sh*t together. Their color scheme is consistent, the fonts are aligned with their brand, and their videos are the perfect representation of who they are. Then you take a look at your own or your business’ social media feed and you realize that you’re not quite up to par. Our App of the Week, RIPL , is the best free social media video maker that will help you create consistency across all your social accounts.
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Benefits to Brands
Ripl is an application that is extremely user-friendly. A user and/or brand do not need design experience to create animated images. The interface is easy and simple to use, and there is no learning curve in becoming a successful creator in Ripl. When a user first starts, they will be walked through the app step-by-step.
A major benefit to using Ripl for brands is the app provides the animation and design effects of higher-cost pieces for free. The movement is eye-catching and will likely garner higher engagement on Facebook, Twitter and Instagram. Also, when a Ripl post is shared to Facebook, it is treated as a video and will retain the analytics. A tracker inside of the application itself allows users to see the social media engagement on each channel a post is shared to.
Brands and agencies also have the option to purchase the Ripl Pro version which allows users these extra features:
- The ability to schedule posts
- A pro design catalog with dozens of additional designs
- More music selections are available and you have the ability to use your own music
- The ability to upload a custom logo or watermark to brand all of your posts
- The app will save posts to a phone camera roll to use outside of social media
